The authoritative record of NPR’s programming is the audio record. This text may not be in its final form and may be updated or revised in the future. NPR transcripts are created on a rush deadline by an NPR contractor. Visit our website terms of use and permissions pages at for further information. A lot of people love it, he said 30 years later. At the time, Vignelli’s elegant Modernist diagram pissed a lot of New Yorkers off. And that's the Business News on MORNING EDITION from NPR News. The subway map we all know today is loosely based on a famous 1972 design by Massimo Vignelli, an Italian-American designer whose gem-coloured diagram eschewed geographical honesty for visual clarity. Designer Massimo Vignelli was 83 years old. GREENE: Lifelong gratification over a good long life. MASSIMO VIGNELLI: Maybe a truck comes by with a logo that you have designed or a book is on a window of a store or someplace has the furniture that you have designed. Vignelli told the website The Big Think that he relished that wherever he went his life's work was all around him. And there's proof that he succeeded - the subway stop signs with their iconic colorful circles haven't changed for some 50 years. He only used three fonts, mostly Helvetica. He died yesterday in his Manhattan apartment. If you've seen any of these things, you've seen the work of Massimo Vignelli. How about logos? The double As of American Airlines, Bloomingdale's big brown bags. Picture this - the station name in big white type as you enter the subway in New York City, the original winding colorful subway map. And in case some riders still didn’t get the point, they made the names of the boroughs stand out more, depicting them in red.And let's stay in New York for our last word in business today, which is beauty in simplicity. Perhaps most interestingly, as the Transit Museum said, the map “ignored geography” and depicted the shapes of the boroughs and the city’s rivers in a simplified way in order to emphasize the subway lines themselves. Rather than having the stops represented by rectangles, they are simply represented by black dots inside the variously-colored lines, with the names of the stations to the side. Lines running local, then express and then local again is a special feature of the New York City subway that. This new map made the printed lines representing the various subway maps wider and bolder, making them easier to see. The Weekender map (Vignelli) on the left and the official map (Tauranac) on the right. It was “the first map published by the Authority designed by an established design firm,” the Transit Museum said. The Vignelli Map was introduced in August 1972 by the TA and Unimark International, whose principals included Bob Noorda and Massimo Vignelli (other designers, like Joan Charysyn, were also involved). The stops were represented by squares or rectangles containing the numbers or letters for all the lines using that stop. Where a particular stretch of subway track was shared by several lines, you would see several colors next to each other. The next map, introduced in 1967 by a collaboration of designers, used a different color for each line. Photos courtesy of New York Transit Museum The late designer Bob Noorda, then a principal of Unimark Internationalĭesigner Joan Charysyn, who provided valuable input into the 1972 Vignelli Map. The late designer Massimo Vignelli, then a principal of It used only straight lines and diagonals rather than representing the actual curves or the subway routes, a schematic that was continued in future maps (although not the current one). The underground Transit Museum at Schermerhorn Street in Downtown Brooklyn is hosting an exhibit on the Vignelli Map, both inside the museum itself and online.Ī 1958 subway map, known as the Salomon Map, just used three colors, one for each “family” of subway lines - the IND, BMT and IRT (the initials were a reminder of the pre-1940 era when the subways were operated by different companies). This year is the 50th anniversary of a colorful, diagrammatic map of the subway system, introduced by the Transit Authority and Unimark International, that’s commonly referred to as the Vignelli Map. MTA Celebrates 50th Anniversary of Streamlined, Bolder Vignelli Subway Map - The Brooklyn Home ReporterĮvery once in a while, MTA New York City Transit, and its predecessor, the NYC Transit Authority, have changed its subway map around, trying to create a map that can make the city’s complicated subway system easier for straphangers to understand.
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